XBOX - NOWSTALGIA
INSIGHT
Gen Z has nostalgia for times they never experienced.
STRATEGY
Use the nostalgic lens of toys to tap into the pure joy of playing video games.
CREATIVE IDEA
The “Nowstalgia” campaign draws on toy commercials from 90s, making the Xbox Series S the must-have toy for gaming today.
Launch video
Nowstalgia Fall Guys spot
Nowstalgia overwatch spot