XBOX - MADE FROM DREAMS
INSIGHT
Xbox’s new console was more powerful than the competition, but gamers play for something beyond processing power: they play to expand their experiences beyond their reality.
STRATEGY
To show the true power of the Series X, let’s make gamers dreams real.
CREATIVE IDEA
Xbox conducted a first-of-its-kind dream study. Instead of showing off the console, we would show off the imagination and creativity of gamers minds after experiencing it.
Launch film
Program recap video
Odell Beckam Jr's dream inspired custom shoes
Blind gamer Steve Saylor's reaction video to hearing his 3D audio dream
Quentin Deronzier's interpretation of a gamers dream