SIM CITY - LET'S ALL BE MAYOR
INSIGHT
The fun of playing god in SimCity is really about seeing the seeing a dynamic responsive world react to your whim
STRATEGY
Don’t show what the player can do to the world, show how the world reacts to the player.
CREATIVE IDEA
A weeklong live stream event where users make decisions in realtime that affect the course of each day’s city.
Case study
Invite
Vanity Mayor
Idiot Sabbont