MINECRAFT - ROOTED TOGETHER
INSIGHT
Unlike their ecological celebrity-peers like coral reefs and honeybees, mangroves don’t have a following of passionate activists. They protect our environment, but they’re not being protected.
STRATEGY
Enlist the Minecraft community to protect the protectors/
CREATIVE IDEA
Rooted Together is a short documentary told in the real world and in Minecraft. The campaign included a free custom map where players replant mangroves to visualize restoration.
INSIGHT
Unlike their ecological celebrity-peers like coral reefs and honeybees, mangroves don’t have a following of passionate activists. They protect our environment, but they’re not being protected.
STRATEGY
Enlist the Minecraft community to protect the protectors/
CREATIVE IDEA
Rooted Together is a short documentary told in the real world and in Minecraft. The campaign included a free custom map where players replant mangroves to visualize restoration.