HOTWIRE - THE HOTWIRE EFFECT
INSIGHT
People lump Hotwire in with all travel sites because they don’t know about or understand Hotwire’s opaque sales model.
STRATEGY
Explain it like I’m five.
CREATIVE IDEA
We created a simple, visual, and repeatable formula to show Hotwire’s model, called “The Hotwire Effect.” When you don’t see the hotel name, the price goes down.
Splashmore
Happy Hills
Case study