HALO - UNSC ARCHIVES
A content series that expanded the lore of the game to build hype for the launch
INSIGHT
Superheroes fatigue is real. The Master Chief still represented an outdated heroic trope. Tough. White. Male.
STRATEGY
Reintroduce Master Chief by not showing him, but showing the heroism he inspires in others.
CREATIVE IDEA
The UNSC Archives built hype by expanding the Halo lore and letting the core experience the world of the game before they can play it
UNSC Archives - Unspoken
UNSC Archives - Lightbringers
UNSC Archives - Project Magnes
INSIGHT
Superheroes fatigue is real. The Master Chief still represented an outdated heroic trope. Tough. White. Male.
STRATEGY
Reintroduce Master Chief by not showing him, but showing the heroism he inspires in others.
CREATIVE IDEA
The UNSC Archives built hype by expanding the Halo lore and letting the core experience the world of the game before they can play it