DOCKERS - HOW TO
INSIGHT
Dockers were seen Dilbert’s pants. Passive. For office dwellers. Middle-aged, middle-management, middle-America.
STRATEGY
Dockers help guys feel ready for anything.
CREATIVE IDEA
Series of how-to videos that take Dockers out of the office and into adventure.
How to get to work on time
How to get the upgrade
How to get the raise