CLOROX - POWERFUL BLEACH CLEAN
INSIGHT
We trust experts like caregivers, aid workers and moms to create clean and safe environments. We trust them and they trust bleach.
STRATEGY
Show the safety of bleach when it is most needed: high stakes situations protecting vulnerable people.
CREATIVE IDEA
This suite of films take us to emergency situations around the world and back to the home, showing the power of bleach in high-stakes situations and in its everyday use.
"Doctor"
"Flood"
"Grandma"
"Doctor / Home"