CLOROX - FIGHT BACK
INSIGHT
When people get sick, most of what they do is passive. Chicken soup, blankets, lemon drinks.
Of the top ten things people buy during flu season, disinfecting wipes are the bottom of the list.
STRATEGY
Fight back with Clorox
CREATIVE IDEA
We took cues from sports commercials and filmed a series of spots that reframe cleaning as empowering, changing the sick from passive to fighting back.
Office
Door handle
Sick baby
Bedside table