CLOROX - CLEAN AND HEALTHY HOME
INSIGHT
Cleaning is seen as a necessary evil, the mundane chore at the end of all the fun to gets things back to normal. But what if we flipped that around?
STRATEGY
Turn cleaning into a moment of empowerment that creates a blank canvas for all the incredible moments that come after.
CREATIVE IDEA
Clorox believes clean is more than getting rid of dirt and germs. Clean creates a fresh start. A blank canvas. Clean turns a home into a stage, a laboratory, a sanctuary, an adventure.
Kitchen
Classroom
Bathroom