CLOROX - BLEACH
INSIGHT
Millennials are scared of bleach. It’s more a meme to them than a useful cleaning product.
STRATEGY
Make bleach not scary by showing all the simple, surprising ways it can be used
CREATIVE IDEA
Inspired by meme culture, “Yeah bleach does that” makes bleach even more of a meme. We made a music video and gifs, not ads, making bleach way less scary.
Launch film
Case study