CLOROX - POWERFUL BLEACH CLEAN
INSIGHT
The magic of Battlefield is its chaos – the wild gameplay moments that happen when 64 players go to battle.
STRATEGY
Show off the unscripted that can only happen in Battlefield
CREATIVE IDEA
Prior to launch, with a game still in development, we invited real gamers to play it, capturing their gameplay and reactions.
Case study
Anthem film
Jason
Charlie
Cameron